Thinking of setting up your own business? Then choosing the right name is vital.

Research from small business insurer More Than Business reveals that 58% of people remembered names that are humourous, clever or creative.

Here鈥檚 some pearlers from the construction sector: William The Concreter (builder); All Cisterns Go (plumber,), Bodget & Scarper (builder), Jim鈥檒l Mix It (concrete supplier), RC Builders (builder).

  • More Than Business also has a checklist for entrepreneurs who are trying to choose a name for their businesses. It advises you to ensure:
  • The name isn鈥檛 already taken by another business.
  • The name you have chosen doesn鈥檛 have negative connotations.
  • The name reflects what you want your business to stand for and what it offers your potential customers.
  • The name is appropriate and appealing to your audience.
  • The name has the potential to be memorable.
  • The name cannot potentially limit your business in any way. For example, can the name grow with you into new categories or with new customers?
  • If you plan to enter overseas markets, the name is appropriate in meaning in all major languages and it doesn鈥檛 have any cultural sensitivities.
  • The name is easy to say and spell.
  • You can own and protect the name as your trademark.
  • If you want your business to be online, the relevant internet address (URL) is available.

Source

Construction Manager