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The results of that survey are extremely positive, showing that the Association is indeed providing vital information and essential services.

The survey results also demonstrate that the BSIA鈥檚 members of staff are providing accurate information and good levels of customer service to members, and that the BSIA鈥檚 overall quality of service and communication efforts are areas of great strength and progress.

鈥淧roviding accurate information and excellent customer service are areas in which the BSIA takes particular pride,鈥� stated chief executive David Dickinson. 鈥淚鈥檓 pleased to note that the survey has confirmed our strengths in these disciplines, in addition to many others.

鈥淎s a membership organisation, it鈥檚 imperative for us to meet the needs of our members. The survey suggests that we are doing so, but has also highlighted ways in which we might improve even further.鈥�

Guidance about industry issues

The survey results show that BSIA members are most satisfied with the following services: supplying guidance on industry issues, providing the latest industry news, offering the opportunity for involvement in standards development, the quality mark and generally raising the profile of members鈥� businesses.

These were also the areas that members found to be the most valuable, along with the Association鈥檚 provision of representation to central Government and other key industry and business stakeholders.

The results also revealed the Association鈥檚 strengths in two-way communication. 91% of members stated that they are able to give feedback to the BSIA, while 77% suggested that their feedback is regularly taken on board and responded to by the Association.

An additional 鈥榩ositive鈥� is the Association鈥檚 capability for maintaining a respected voice on all issues that might impact directly on either members or their clients.

Members鈥� area on the web site

The survey suggested that the members鈥� designated area on the web site (at www.bsia.co.uk) is currently under-used. This problem will be addressed shortly when the BSIA launches a revamped online presence as part of its new corporate identity. The content of the members鈥� area will be improved, and is going to include more information on the BSIA Committees, the BSIA Awards, exporting and Human Resources-related issues.

In addition, the survey findings indicated that there鈥檚 a need to encourage more members to attend meetings run by certain sections. The BSIA can address this directly by offering the use of its meeting room, which is centrally located at the Association鈥檚 new Kirkham House headquarters in Worcester.

The Association can also offer video-conferencing facilities in Worcester, London and Warrington.

For more information on the work of the BSIA, or to find out about joining the Trade Association, telephone the dedicated Helpline (0845 389 3889)